Social Media Trend Mastery: 10 Winning Strategies to Stay on Top

Being in the know on trending topics across different social media platforms can be a rewarding but difficult task that takes some getting used to. Getting ahead of the curve can help your social media marketing and also improve overall effectiveness.

How to Monitor Social Media Trends?

To help you stay ahead of social media trends, we've compiled a list of ten proven strategies to keep you informed and engaged with the latest buzz:

1. Google Trends:

Google Trends is a tool that makes use of search data to give insight into what people are talking about. In comparison to looking at a single social network, it is more inclusive and therefore very helpful for decision-making. Another useful thing to do is set up Google Alerts for specific keyword phrases.

2. TweetDeck:

TweetDeck is a free tool that helps you to monitor selected hashtags and manage your Twitter feed. But it's definitely a Twitter platform, and is an excellent dashboard for interacting with your followers.

3. Hootsuite:

Hootsuiteis a platform that integrates many social media platforms. You can use it to keep track of trends and hashtags on different networks. Investigate Hootsuite's webinars to see if features there are suitable for pro users.

4. Cyfe:

Cyfe is like a social trend dashboard that provides you with various tools and lets you follow hashtags or keywords. So that's an effective means of cutting through the clutter and getting up to speed.

5. Tumblr:

Though its popularity is waning, Tumblr can still be used to access trending content-truly pop culture's treasure trove. If you fill your dashboard with active blogs, it will be easy to catch the wave as things change.

6. Reddit:

But Reddit is an even better place to keep up with trends in different categories. And from technology to entertainment, Reddit has become a harbinger of all the latest trends. Participating in ask-me-anything sessions provides direct contact with field professionals.

7. Social Mention:
It is the same with Social Mention, which tracks trends across various social platforms. This helps you identify popular keywords, and determine sentiment for the trends they represent--whether positive, negative, or neutral.

8. Top Hashtags:

Top Hashtags make it easy to monitor trends on Instagram. It is able tell you about hashtags that are not on top lists, but are still very popular. The tool is convenient to use, and is a great help when watching trends.

9. TubeBuddy:
Don't overlook another powerful social media platform, however--YouTube. With TubeBuddy, you can do keyword research to inform your company's next video, which is an invaluable tool for video-based marketing.

10. Feedly:

In addition to functioning as a news reader, Feedly can also analyze social media trends. This shows you the subjects that people are talking about most on blogs, and then you can write a blog that's responsive to that trend.

Trends on the Social Media Horizon

Social media trends are changing as rapidly as the topics of conversation. Here are some trends expected to shape the digital landscape in the coming years:

1. Video Dominance:

In the social media world, video content still reigns supreme. Businesses are now investing in visual content to take advantage of the short video juggernaut and TikTok.

2. Customer Service Priority:

Responses have to be prompt, and customers want answers within hours, not days.

3. Whisper Mission:

But transparency does not entail that everything going on behind the scenes must be publicized. In a world of the internet vigilantes, companies need to be cautious of what they divulge.

4. Metaverse Engagement:

Companies are looking at how to use the technology of the metaverse to deliver experiences of augmented reality and virtual reality to the customers.

5. Authenticity Matters:

Behind-the-scenes content and user-generated content are both being used as methods to be authentic, to be human.

6. Keyword Focus:

As search habits change, posting on social media in a way that targets keywords has become more and more crucial, in particular with the advent of TikTok and Reddit.

Popular Social Media Sites

The user types of mainstream social media are also important for following trends. As of April 2023, here are the top six social media platforms with approximate active monthly user counts:

1. Facebook: 96 billion

2. Instagram: 35 billion

3. TikTok: 0.5 billion

4. Reddit: 6 billion

5. Snapchat: 383 million

6. Twitter: 368 million

Although Twitter isn't in the top five, its 368 million active monthly users form a formidable audience, making it a must-have tool for advertising and trend analysis.



(Source of Social Media )

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