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With artificial intelligence (AI) increasingly integrated into our daily lives, its influence is not limited to technology, but is flowing through the entire economy. The appearance of gen AI in 2023 was a game-changer, opening up a whole range of applications in many areas.

In everything from fraud detection in banking to personalization of healthcare treatments and designing new culinary flavors, gen AI has transformed the way we think about work. Looking ahead to 2024, here are three predictions on how gen-AI capabilities will unfold:

1.Customized AI Models Across Industries:

FMs are the building blocks of gen-AI applications, and as time goes by they are becoming more sizeable and powerful. Nevertheless, larger models require increasingly higher training costs, which are obstacles for every single proof of concept. For this purpose the open source large language model (LLM) community is leading the way. Compact LLMs can be quickly tailored for specific industries, and some are carrying out gen-AI pilot projects. In 2024 the ongoing debate between open-source and closed-source LLMs will continue to flare up, affecting the options available to businesses based on privacy and performance.

2. AI Agents for All Purposes?

Gen AI ’ s reach is not limited to text. It can recognize other forms of data, including images, video and audio. These multimodal tools enable engineers to create all-rounder AIs capable of carrying out a wide range of tasks. For example, the AI app's voice feature also simplifies things, enabling users to dictate what they want and having the app handle a variety of tasks on your behalf. These grad level artificial intelligence agents need to be monitored. It also needs to be possible to incorporate responsible gen-AI principles to resolve potential risks and biases.

3.Elevating Customer Experience with Gen AI:

Gen AI is having a transformative impact on the customer experience (CX) domain. This technology can help answer queries much faster, solve problems more quickly, and explain things more clearly and offer advice. Leading businesses will test new approaches to measuring and redefining customer experience and will learn how to use gen AI in 2024. There is also the CX industry, where contact center AI (CCAI) and contact center as a service (CCaas) are expected to become mainstream, and allow human contact center agents to be assisted by gen-AI throughout customer interactions.

To wrap it up in a sentence, 2024 will bring further AI progress that revolutionizes workflows and requires quick absorption of skills related to data science. Flexible enterprise leadership and continuous change management is needed to help Gen AI lower enterprises 'go-to-market time. The key to success is reinventing from scratch, combining machine capabilities with human creativity to create a new era of business innovation.

Being in the know on trending topics across different social media platforms can be a rewarding but difficult task that takes some getting used to. Getting ahead of the curve can help your social media marketing and also improve overall effectiveness.

How to Monitor Social Media Trends?

To help you stay ahead of social media trends, we've compiled a list of ten proven strategies to keep you informed and engaged with the latest buzz:

1. Google Trends:

Google Trends is a tool that makes use of search data to give insight into what people are talking about. In comparison to looking at a single social network, it is more inclusive and therefore very helpful for decision-making. Another useful thing to do is set up Google Alerts for specific keyword phrases.

2. TweetDeck:

TweetDeck is a free tool that helps you to monitor selected hashtags and manage your Twitter feed. But it's definitely a Twitter platform, and is an excellent dashboard for interacting with your followers.

3. Hootsuite:

Hootsuiteis a platform that integrates many social media platforms. You can use it to keep track of trends and hashtags on different networks. Investigate Hootsuite's webinars to see if features there are suitable for pro users.

4. Cyfe:

Cyfe is like a social trend dashboard that provides you with various tools and lets you follow hashtags or keywords. So that's an effective means of cutting through the clutter and getting up to speed.

5. Tumblr:

Though its popularity is waning, Tumblr can still be used to access trending content-truly pop culture's treasure trove. If you fill your dashboard with active blogs, it will be easy to catch the wave as things change.

6. Reddit:

But Reddit is an even better place to keep up with trends in different categories. And from technology to entertainment, Reddit has become a harbinger of all the latest trends. Participating in ask-me-anything sessions provides direct contact with field professionals.

7. Social Mention:
It is the same with Social Mention, which tracks trends across various social platforms. This helps you identify popular keywords, and determine sentiment for the trends they represent--whether positive, negative, or neutral.

8. Top Hashtags:

Top Hashtags make it easy to monitor trends on Instagram. It is able tell you about hashtags that are not on top lists, but are still very popular. The tool is convenient to use, and is a great help when watching trends.

9. TubeBuddy:
Don't overlook another powerful social media platform, however--YouTube. With TubeBuddy, you can do keyword research to inform your company's next video, which is an invaluable tool for video-based marketing.

10. Feedly:

In addition to functioning as a news reader, Feedly can also analyze social media trends. This shows you the subjects that people are talking about most on blogs, and then you can write a blog that's responsive to that trend.

Trends on the Social Media Horizon

Social media trends are changing as rapidly as the topics of conversation. Here are some trends expected to shape the digital landscape in the coming years:

1. Video Dominance:

In the social media world, video content still reigns supreme. Businesses are now investing in visual content to take advantage of the short video juggernaut and TikTok.

2. Customer Service Priority:

Responses have to be prompt, and customers want answers within hours, not days.

3. Whisper Mission:

But transparency does not entail that everything going on behind the scenes must be publicized. In a world of the internet vigilantes, companies need to be cautious of what they divulge.

4. Metaverse Engagement:

Companies are looking at how to use the technology of the metaverse to deliver experiences of augmented reality and virtual reality to the customers.

5. Authenticity Matters:

Behind-the-scenes content and user-generated content are both being used as methods to be authentic, to be human.

6. Keyword Focus:

As search habits change, posting on social media in a way that targets keywords has become more and more crucial, in particular with the advent of TikTok and Reddit.